Launch of the digital edition
We published the first weekly newsletter with neighborhood news and cultural agenda, reaching 500 subscribers in the first month.
We published the first weekly newsletter with neighborhood news and cultural agenda, reaching 500 subscribers in the first month.
We incorporated reports on sustainable mobility, public spaces, and new local businesses, doubling organic traffic.
We started a series of interviews and chronicles in collaboration with associations from five districts, expanding our coverage.
We renewed the visual identity and content architecture to prioritize mobile reading and topic-based navigation.
The Journalists Association recognized our focus on useful and close-to-home information, with more than 15,000 monthly readers.
Editor-in-chief
Over 12 years covering local and urban news. He has led editorial teams in regional media and coordinates the editorial line on current affairs and community.
Investigative reporter
Specialized in reports on urban transformation and mobility. His work has been published in architecture magazines and local press.
Lifestyle writer
Passionate about local culture, gastronomy, and sustainable initiatives. She has been writing about urban trends and local commerce since 2018.
Graphic designer
Responsible for visual identity and layout. She combines editorial design with digital communication to offer a clear and attractive reading experience.
Our Identity
Urban residents between 25 and 50 years old who seek to understand their city beyond the headline. People who decide where to live, what to consume, and how to participate in community life with real data.
Active and curious audienceTransformation of public space, local commerce, sustainable mobility, neighborhood culture, creative entrepreneurship, and urban lifestyle trends. Each report includes verified sources and territorial context.
Six fixed editorial linesOur own newsroom in San Antonio, without aggregators or automated content. We prioritize street reporting, documentary photography, and open municipal data. Each piece goes through two reviews before publication.
Transparent editorial processDirect, without empty adjectives. We explain processes, we don't opine without basis. We use clear language that respects the reader's intelligence. Neither sensationalism nor unnecessary technicalities.
Honest and precise communicationRigorous, close, and useful local information for the San Antonio community.
We cover every neighborhood with reporters who know the city. We don't repeat wire stories: we go out on the streets, talk to residents, business owners, and associations.
Expected outcome: a better-informed community about what is really happening in their environment.We clearly separate information from opinion. Each article states its sources and, when relevant, the writer's interests. We do not accept sponsored content that masquerades as news.
Expected outcome: lasting trust between readers and the media outlet.We promote constructive debate on urban issues: mobility, housing, culture, and the environment. We give a voice to local groups and experts without partisan filters.
Expected outcome: a more active and critical citizenry in collective decision-making.We operate with a mixed model of voluntary subscriptions, ethical advertising, and institutional collaborations. We reinvest revenue into improving our editorial team and technology.
Expected outcome: an independent and viable media outlet in the long term, without depending on external interests.